Building Teams That Thrive: Carmen Williams, co-founder of Global Teams on Scaling with Heart, Ep 53

Written By Amanda Campbell

Welcome to The Bend Like Bamboo Resilience Show
We discover that our greatest challenges often become our greatest strengths.

Each month, I sit down with remarkable leaders who've transformed adversity into triumph, sharing their inspiring journeys of resilience and renewal. Together, we explore the mindset shifts, practical strategies, and breakthrough moments that turned their setbacks into comebacks.

What you'll discover:
Real stories of people who've learned to bend without breaking, actionable tools to transform stress into strength, and evidence that when we change our story, we change what's possible for our health, relationships, and future.

Like bamboo, we're designed to be flexible.
When we embrace this truth, we don't just survive life's storms - we use them to grow stronger, wiser, and more resilient than ever before.

Join me as we explore how flexibility builds unshakeable resilience.

Carmen Williams Co Founder Global Teams

Bend Like Bamboo: Building Teams That Thrive with Carmen Williams

Carmen Williams

What struck me immediately was Carmen's genuine spirit and her commitment to always finding new strategies – which, as you'll hear, has been essential to her incredible journey.

Resilience is a lived experience, and few embody it as authentically as Carmen Williams.

At just 30, Carmen's life was turned upside down when her mother was diagnosed with a terminal illness. Carmen then made the audacious decision to quit her secure job and launch a new business all whilst caring for her sick mother, raising two young children, and managing a mortgage.

As a scientist by background, for years Carmen relied solely on logic and analysis. But as she navigated uncharted territory, she discovered the power of intuition.

Carmen's approach to resilience is refreshingly honest. In the podcast, she shares how she learnt to trust her gut and how that newfound intuition became her compass through uncertainties and decisions when logic alone couldn't provide the answers. She discovered the need to take space and be gentle with herself before reaching that point of paralysis, blending rest and recovery into her strategy for moving forward, not just pushing through relentlessly.

Movement and breathwork, she found, has been her anchor—a way to process stress and regain clarity.

Carmen's Resilience Tools

Her practical approach centres on reserving your energy for what matters in your day. When in doubt, she suggests asking yourself: "What's the worst-case scenario here? Can I deal with it?" Whether it's a "no" or a rejection, don't make it personal—it's not about you. Her philosophy combines being kind to yourself whilst taking action.

Carmen, in her early days of cold-calling CEOs, learnt that a "no" is just a "no." It doesn't define your worth or your potential. By reframing potential rejections as simple outcomes, rather than personal failures, she detached her identity from the results. This enabled her to continue, to knock on more doors, and ultimately, to build a thriving enterprise.

Carmen's LinkedIn Marketing Strategy

Her approach to LinkedIn is refreshingly authentic: connect to the right people, don't sell, offer content that's valuable and genuinely real. Like any platform, your goal is to get people off the app and onto your email list. It's about building relationships, not pushing services.

Global Teams is a revolutionary virtual assistant company that's changing how entrepreneurs scale their businesses.

Perhaps the most inspiring aspect of Global Teams is the philosophy of care and connection extending deeply into the business. This is manifested through her partnership with Maureen, together they have created what they call "Love Teams"—a unique support system that Global Teams offers to both clients and VAs, helping them to optimise communication and performance as they support each other to growing together. They believe that happy people achieve good results, which has transformed how businesses approach virtual support.

Carmen shared a truly moving story about a virtual assistant whose work with Global Teams provided her with the financial independence and confidence to leave a difficult situation and build a new, empowered life for herself and her children. This highlights the powerful ripple effect of building businesses rooted in empathy and care—it's not just about transactions; it's about transformation and collective healing.

Global Teams stands as a testament to Carmen's belief in value-driven connection.

The business thrives on real relationships, not hard sells. Her journey is proof that when you lead with care and authenticity, you create a ripple effect of resilience and healing—not just for yourself, but for everyone around you.

If you're looking for inspiration on how to turn life's challenges into your greatest strengths or if you're curious about how her "Love Teams" can revolutionise your business, connect with her directly:

Watch the full podcast episode on YouTube for Carmen's unfiltered insights and practical wisdom.

 
 

You can also listen to the interview on the Bend Like Bamboo Resilience podcast

Connect with Carmen

If you're looking for inspiration on how to turn life's challenges into your greatest strengths or if you're curious about how her "Love Teams" can revolutionise your business, connect with her directly:

Watch the full podcast episode on YouTube for Carmen's unfiltered insights and practical wisdom.

Work with Amanda

Connect with Amanda

You are welcome to book a complimentary discovery call to explore how we can work together: ​https://calendly.com/amanda_campbell_/15min?month=2025-01​

 

Speaking & Events: Amanda delivers wellness workshops and keynotes both in-person and virtually. To book: hello@amandacampbell.com.au | www.amandacampbell.com.au

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Amanda Campbell
Next

The Bend Like Bamboo Resilience Show: Kijuan Amey, Wounded Warrior & Motivational Speaker, Ep 53